1. Very much Indian, very much desi.
Though Royal Enfield, the company was originally born in the UK, the brand image transformation has been successfully carried over by Indian owners after the company exited UK market back in 1967. So much so, that Royal Enfield is now blindly known as “Indian origin” company. That’s itself is a big testimony of company’s India-centric operations.
Image Source: The Hindu
2. Cult fan following.
No matter what you hear from some people, the ground reality is that Royal Enfield has millions of die-hard fans, not only in India but abroad as well. Plus, Royal Enfield riders are probably the most brand loyal customers too. No any regular novice biker would wait for 5-8 months to get delivery of his new bike.
Image Source: www.laxmitodiwan.blogspot.in
3. Royal Enfield owners stand by it.
Do you leave your girlfriend when she is on periods? No, you take even better care of her. Royal Enfield owners invest their time, money and attention on the machines to keep them going, years after years. As put in brilliantly by a random Classic 350 owner: “Only a lazy rider buys new bikes every 3-4 years.”
Image Source: www.royalenfields.com
4. Company current growth rate is phenomenal.
1. Royal Enfield is constantly registering 40-50% YoY (year on year) growth for the last three years.
2. It has already surpassed global giant, Harley Davidson (=2.67 lakhs bikes) by selling 3 lakhs units in 2014
3. Due to high demand, the current average waiting period of a Royal Enfield bike is 5 month and to acknowledge the customer’s interest, the company is all set to increase the production capacity to 52,000 bikes every month by December 2015.
4. Royal Enfield recently sold out it’s inventory of 200 units of limited edition ‘Despatch’ bike in less than 26 minutes in an ‘online only’ sale.
5. Royal Enfield bikes are now sold in more than 40 countries worldwide.
With such great traction, it only means that even better bikes, better technology and better products are gonna come in near future.
Image Source: http://in.reuters.com/
5. Only Indian company to offer some serious official merchandising.
Unlike other domestic companies which sell just few mediocre branded products for name sake, Royal Enfield has a dedicated e-commerce website for it’s official apparels, like tees, jackets, shoes, belts, badges, diaries and lot more.
6. Life changing community events like Rider Mania & Himalayan Odyssey rides.
Rider Mania and Himalayan tour celebrate the real spirit of Royal Enfield and it’s legacy. Being a part of such community events will definitely make you a better rider and a humble human being. You will meet the nicest people with the same strong commitment towards their passion and travelling goals.
7. Company hates ad. agencies.
When was the last time you saw a Royal Enfield ad on TV? long long time back right? Royal Enfield wants to build the idea of leisure motorcycle through actual motorcycling and not through conventional advertisements which are rigid in nature. Wieden+Kennedy is the only ad. agency working with Royal Enfield since past 10 years but the marketing and brand building exercise is mostly focused on creating better in-store experience and greater youth connection.
Image Source: www.iainandjane.com
8. Royal Enfield has done Isle of Man TT
When you are the only Indian company that took part in TT race and won, you know you have the swag others can’t match.
9. Famous people have ridden or owned a Royal Enfield.
These are few of many celebrities who never doubted Royal Enfield motorcycles and have ridden or owned one themselves.
10. Only Indian motorcycle brand to be an integral part of Indian Army.
If the world’s 4th largest army of active troops has shown trust in an Indian-made motorcycle for it’s operations, there is no need to seek approvals from anybody about Royal Enfield anymore.
Image Source: www.royalenfields.com
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