Bajaj Auto has seemed to bring back the zest in its promotional videos lately, which now look better executed and thoughtfully creative. The new commercials including the recent Dominar 400 promo video have been set on a different communication tone which is definitely refreshing.
The newest video in its experimental execution is this 80 seconds commercial for Bajaj Avenger motorcycle which was released on the occasion of Republic Day and has been termed as “Nature’s Parade”.
Conceptualised by Mullen Lintas Mumbai and produced by Crazy Few Films, the objective of the new commercial as per the creative team was to show the awe-inspiring similarity between India’s wildlife and annual parade that happens at Rajpath, New Delhi, by combining the natural wildlife visual and parade commentary, together. The national song “Vande Mataram” playing as a background score uplifts the whole video to a patriotic notion.
Enjoy the narration.
Video by: Bajaj Auto
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